But here’s the problem: I see many of them trying to sell their e-book, tutorial, action a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.
Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be – a “slippery slope” that pulls in the reader becau » Read more: Steps to a Slippery Slope Online Sales Letter
But here’s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.
Wrong.
You need a special sales page that has a “slippery slope” sales letter.
Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s » Read more: You need a special sales page that has a “slippery slope” sales letter
